|
|
 |
|
|
|
|
Get a fast-paced overview of employment law and the essentials necessary to protect your business when it comes to hiring, terminations and personnel management.
|
|
|
|
|
|
|
|
|
 |
|
Daily clicks to increasing dealer revenue & profits
|
 NADA University Offers West Coast Seminars In addition to its East Coast on-site seminars, NADA University has added West Coast workshops at the Automotive Partners Building at Cerritos College in Long Beach, CA. Click here for the schedule. Call 800.557.6232 or visit NADAUniversity.com to register for the workshops and the new free NADA-ATD Resource Toolbox MarketINSIGHT mini-Webinars as well as the NADA-ATD Learning Hub Webinars, which are for purchase.
|
 AutoTrader.com Launches Free Online Marketing Handbook AutoTrader.com, the ultimate automotive marketplace, has released the Online Marketing Handbook -- available free to auto dealers -- a complete guide designed to improve dealers’ online advertising efforts in retailing new and used vehicle inventory. Designed to help dealers improve their Web-based marketing efforts. To request a copy of the Handbook, contact an AutoTrader.com sales consultant or email industryrelations@autotrader.com for more information.
|
 Autobytel Launches AutoPilotSM Lending Tool Autobytel Inc., a leader in marketing resources for dealers and manufacturers, launches AutoPilotSM, a new car buying service for consumers who receive financing from their local credit union or bank. process for both consumers and car dealers, AutoPilot provides consumers with VIP dealer service and no-haggle pricing, and car dealers with pre-qualified buyers. AutolandDirect will be AutoPilot’s premier partner and will also help power the program with its call center technology. Visit AutoBytel for more information.
|
|
|
|
 |
| How-to’s by industry experts |
 EVs Are Here to Stay -- Like It Or NotThose who lived a century ago probably envisioned the "horseless carriage" as short-lived, merely a fancy on the American scene. Obviously, they were wrong. Today, those who think electric vehicles will go the way of all trendy transportation should take heed. Analysts say we will see at least 20 new EVs introduced in the next 4 years alone. So click here or click on the image for a closer view of where we are now and where the EV market will be in just 10 years and its effect on the automotive specialty equipment industry.
|
|
|
|
|
|
 |
| auto dealer sales & marketing |
|
 Taking Control of Critical Third Party LeadsBy Jeffrey Coats, CEO of Autobytel, Inc. A recent survey* shows what dealerships across the country understand on a daily basis, that third-party leads are alive and well -- and still one of their most powerful marketing tools. In fact, 93% of the dealerships surveyed report that new and used third-party leads are an important part of their marketing mix to generate business*. Some online lead generators have taken for granted the ease of third-party lead delivery and have not evolved to meet the changes in the online customer, nor the rapidly transitioning needs of dealership marketing plans. Today’s marketplace requires precision targeting of customers to best reflect conditions on a dealer’s lot, and thus maximize overall dealership ROI. For instance, when gas prices skyrocket, resulting in increased demand and sales of hybrids and high mpg vehicles, low mpg trucks/SUVs can be left to languish. Without a strategy enabling dealerships to customize their lead mix specifically to address the inventory on their lots, dealers can spend thousands of dollars on consumer leads, while perhaps not having the vehicles to meet those leads. Bottom line: Dealers need real-time control over their lead mix. According to the survey, 90% of dealers rank the following as their top 4 needs with regard to lead improvement*: • Control over leads, based on where consumers are in the purchase process. • Ability to adjust territory for desired models/lead sources. • More control over where leads are sourced. • Better de-duplication. New products like iControl by autobytelSM help dealers control and manage their leads, giving dealers the ability to customize their lead mix. As the auto industry continues to meet the challenges of the recovering economy, it is crucial that third-party vendors stay ahead of the curve, and provide dealers with greater flexibility and control over their leads. *15th Anniversary of the Automotive Internet by Autobytel Inc., January 2010
|
|
 |
|
|
|
 |
| bringing sales into service and service into sales |
|
 Insight on Servicing Ford's Mid-Size Vehicles
It's one thing to sell a midsize Ford, and quite another to service it. For instance, did you know the I-4 Duratec engine features a direct-acting mechanical bucket-tappet valvetrain, while the V6 engine features a hydraulically lash-adjusted roller-finger follower valvetrain? Did you know there is no serviceable fuel filter on some Ford models? Then there's the Fusion radio, which is programmable, and has to be programmed with a scan tool or the back lighting won't work? Click here or click on the image for some great information on servicing the Focus, Taurus/Five Hundred, Fusion that will make your customers happy and lighten the load on your technicians!
|
|
|
|
 |
| driving technology in and around the VEHICLE |
|
 Growth Opportunities Through Consumer CustomizationCustomize telematics to meet consumer preferences
Last year, the connected car was a lot like the World Wide Web in 1995 — it had only a smattering of content and services, and not many people realized its full potential. Today, with the expansion of mobile devices automakers and their dealers are looking for more customized personalization. The only way to keep consumers happy, says Leo A. McCloskey VP of marketing and product management for Airbiquity, is to let individuals create their own micro-niches. While we may think of personalization in terms of content, services that pinpoint location are among the most useful and critical in the car. In a test in Finland, drivers clicked on location-based McDonalds ads and 39 percent of those went on to "click to map" locations for nearby McDonalds restaurants offering burger deals. Wouldn't it be great if McDonalds could contact those drivers within a short radius of their restaurant and offer them a deal. That kind of personalization can be used to enhance brand loyalty through marketing messages localized and personlized. Fascinating stuff -- and you'll want to read more...
|
|
 |
|
|
|
 |
| how to make & keep your DEALERSHIP environmentally responsible |
|
 For Closed-Loop Combustion -- Timing is EverythingPerhaps you weren't aware, that diesel engines have traditionally operated in an "open loop" environment. But now, thanks to adjustments made in the Engine Control Module (ECM) of today's diesels, it is possible to operate in a "closed loop" environment, leading to dramatic improvement in engine efficiency, drivability and reduction of emissionsl. This is big news for diesel engine vehicles hitting the market! Click here because as dealers you will want to know more about "closing the loop" -- and then click on the image for a close-up look at diesel closed-loop combustion!
|
|
|
|
More Top 10 Blogs
How to Boost Your Store's Online Showroom
