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| As selected by Activengage |
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What's even more important than driving traffic to your site? Focusing on your dealership conversion and how to optimize it. That's the half of the equation that you need to turn your site into a lead generation machine. Click to learn more...
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This is a great mashup of social media marketing videos and charts. So if you are new to the concept or just looking for some additional education this is a great place to start.
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Lots of how-to information is great but we still need to know how to sell to get the job done. This website is a great resource for basic sales tactics and techniques it is called Just Sell ... and it's worth checking out.
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| How-to’s by industry experts |
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 3 Tips for Improving Sales Through Email MarketingHere are three simple tips to remember when planning your email marketing: 1). Relevancy. This is the key to the success or failure of your email marketing campaign. Your message must be on-target and relevant to the recipients. Going beyond simple personalization, like "Dear {firstname}," the content of the email should match your customers' interests. If you sell parts that fit specific makes or models, tailor the content to your customer. 2). Timing. There are several natural opportunities to increase email contact with your customer. These are high-reward, low-risk oppotunities: A "thank you" email for an order or for subscribing to a newsletter, or an email sent to customers who abandoned their shopping cart. Sometimes referred to as "trigger" emails, all of these also help improve customer engagement with your brand. Have a logical schedule to communicate with your customers. 3). Test, test, test. Try different subject lines, times of day, days of the week and different offers. Through testing, we've seen open rates for clients increase by 15% to 35% and for a campaign that involves 100,000 emails, that can mean 8,000 or more additional customers seeing your offer. Think of it as a free way to send to an additional 8,000 customers! Jon Hedges, founder of Hedges & Company can be reached at Jon@HedgesCompany.com or 234-380-1650.
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Get a fast-paced overview of employment law and the essentials necessary to protect your business when it comes to hiring, terminations and personnel management.
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Daily clicks to increasing dealer revenue & profits
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 NADA University Offers West Coast SeminarsIn addition to its East Coast on-site seminars, NADA University has added West Coast workshops at the Automotive Partners Building at Cerritos College in Long Beach, CA. Click here for the schedule. Call 800.557.6232 or visit NADAUniversity.com to register for the workshops and the new free NADA-ATD Resource Toolbox MarketINSIGHT mini-Webinars as well as the NADA-ATD Learning Hub Webinars, which are for purchase.
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 AutoTrader.com Launches Free Online Marketing Handbook AutoTrader.com, the ultimate automotive marketplace, has released the Online Marketing Handbook -- available free to auto dealers -- a complete guide designed to improve dealers’ online advertising efforts in retailing new and used vehicle inventory. Designed to help dealers improve their Web-based marketing efforts. To request a copy of the Handbook, contact an AutoTrader.com sales consultant or email industryrelations@autotrader.com for more information.
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 Autobytel Launches AutoPilotSM Lending Tool Autobytel Inc., a leader in marketing resources for dealers and manufacturers, launches AutoPilotSM, a new car buying service for consumers who receive financing from their local credit union or bank. process for both consumers and car dealers, AutoPilot provides consumers with VIP dealer service and no-haggle pricing, and car dealers with pre-qualified buyers. AutolandDirect will be AutoPilot’s premier partner and will also help power the program with its call center technology. Visit AutoBytel for more information.
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| How-to’s by industry experts |
 EVs Are Here to Stay -- Like It Or NotThose who lived a century ago probably envisioned the "horseless carriage" as short-lived, merely a fancy on the American scene. Obviously, they were wrong. Today, those who think electric vehicles will go the way of all trendy transportation should take heed. Analysts say we will see at least 20 new EVs introduced in the next 4 years alone. So click here or click on the image for a closer view of where we are now and where the EV market will be in just 10 years and its effect on the automotive specialty equipment industry.
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| auto dealer sales & marketing |
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 Leading the Way to a Strong Online PresenceBy John Holt A strong online presence builds consumer trust and confidence. Many buyers rely on name recognition to guide them in their purchasing decisions. One way to create a strong Internet presence is to partner with a reputable 3rd-party company that’s done all the footwork. been proven to attract buyers and generate leads. Partnering with a third party lead provider offers the following benefits: • Free exposure on car buying web sites such as SmartAutoSavings.com, Autotropolis.com, MSN Autos and more. Having a presence on these web sites is a guaranteed way to get a dealership’s name in front of hundreds of serious buyers. • Partnerships with trusted car research sites including Edmunds.com and Kelley Blue Book. These names inspire consumer trust and confidence. • Proven methods for gathering valid leads. Many Internet shoppers are leery of providing their name, e-mail address and phone numbers to a web site, afraid they’ll get spammed or start receiving numerous unwanted calls. • Cost effective SEO and SEM. Being ranked the highest still doesn’t guarantee that you’ll get the best leads. Third party lead providers and their partners have determined which search engine terms translate to leads, regardless of rankings. Better yet, they’re the ones paying the SEO and SEM providers – not the dealership. • Access to other lead sources such as affinity programs. CarPerks and other affinity programs have become popular in recent years, with millions of employees nationwide having access to exclusive car buying services offered as a free perk by their employers. • Maintenance. Consumer shopping habits continuously change based on market conditions, vehicle trends and more. A third party lead provider’s full time job is to track lead closing rates from various sources, and adjust marketing strategies accordingly. J .W. Holt is the Director of Business Development for AutoUSA . He can be reached at HoltJ@AutoUSA.com.
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| bringing sales into service and service into sales |
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 Eliminating the Con-'Fusion' of Servicing Ford's Mid-Size Vehicles
It's one thing to sell a midsize Ford, and quite another to service it. For instance, did you know the I-4 Duratec engine features a direct-acting mechanical bucket-tappet valvetrain, while the V6 engine features a hydraulically lash-adjusted roller-finger follower valvetrain? Did you know there is no serviceable fuel filter on some Ford models? Then there's the Fusion radio, which is programmable, and has to be programmed with a scan tool or the back lighting won't work? Click here or click on the image for some great information on servicing the Focus, Taurus/Five Hundred, Fusion that will make your customers happy and lighten the load on your technicians!
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| driving technology in and around the VEHICLE |
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 Uncover "Secrets" to Improved Service Department ProfitsMPi releases new eBook: "Key Secrets to Customer Pay Success"Mobile Productivity, Inc., a leading provider of profitability tools for auto dealer service departments, has releasee a new eBook, “Key Secrets to Customer Pay Success” which can be downloaded for free at www.mpifix.com.
New eBook highlights how dealers are using technology and improved processes to help: • Ensure thorough inspections of at least 90 percent of the vehicles entering the service department • Generate an average $130 or more incremental customer pay work per vehicle and RO • Boost “Declined Services” come-backs by 25 to 35 percent • Improve fixed coverage, retain customer loyalty, and create more effective and satisfied advisors and technicians • Protect dealership’s good name, mitigate risk by documenting completed/declined service/safety recommendations
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| how to make & keep your DEALERSHIP environmentally responsible |
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 For Closed-Loop Combustion -- Timing is EverythingPerhaps you weren't aware, that diesel engines have traditionally operated in an "open loop" environment. But now, thanks to adjustments made in the Engine Control Module (ECM) of today's diesels, it is possible to operate in a "closed loop" environment, leading to dramatic improvement in engine efficiency, drivability and reduction of emissionsl. This is big news for diesel engine vehicles hitting the market! Click here because as dealers you will want to know more about "closing the loop" -- and then click on the image for a close-up look at diesel closed-loop combustion!
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More Top 10 Blogs
