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Industry News in the Last 24 |
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June 08, 2010 |
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 Chrysler Recalls Almost 600,000 Vehicles
Chrysler will now recalls thousands more minivans and Jeep Wranglers from 2006-2010 models due to brake (potential fluid leak) or wiring problems that could create safety issues, as reported on the NHTSA website.
MSNBC.msn.com, June 7, 2010
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 GM Marketing Could Use a Savior - Or At Least Some Success
The executive shuffling at GM has not gone unnoticed, particularly in the marketing division. Now that Joel Ewanick has been brought in to create a plan where there is none, observers hope the remaining GM products will get a well-deserved marketing boost.
Edmunds Auto Observer, June 7, 2010
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 Nissan's 370Z 40th Anniversary Edition is Worth Celebrating
The 2010 Nissan 370Z 2-seater sport coupe is a car that only comes along every 40 years, updated of course, touting a 3.7-liter V-6 engine getting 332 hp. The SynchroRev Match 6-speed manual drive shifts smoothly for a race car driver feel.
Detroit News, June 5, 2010
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WHAT'S SIGNIFICANT THIS WEEK IN THE NEWS |
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Ford Is Hoping to Give the Once-Great Explorer a Second Life
Ford is releasing an all new more fuel-efficient Explorer based on a Taurus chassis but still to be marketed as a SUV. It remains to be seen if consumers are ready to re-embrace the sport utility vehicle in significant numbers.
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Google TV: What Does It Mean for Advertisers?
Google TV is an interactive platform that will launch this fall on TVs, set-top boxes and Blu-ray players. While others are trying to develop interactive TV, Google has the ad relationships that could really open the technology. Video ad spending is expected to jump 48% this year.
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Smart Phones Create New Telematics, Safety Challenges
Smart phones and other hand-held devices connect drivers and vehicle occupants to the world via the Internet but they cause serious safety problems by creating distractions to driving. Fully-integrated systems on-board are designed to minimize the distractions.
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 Building Value Sets the Table for More Sales and Higher Grosses
Research is clear. Customers won't pay a dime for something in which they don't see real value. It's also been proven that the more valuable your product, the more a customer will pay. And the more anxious they'll be to get it. So before a you sit down to negotiate, it's vital you know that your customer will not agree to the deal until the value equals or exceeds the price. So here are the four key value builders that will help you increase your closings and your dollars per car.
1. You - Researcher's agree that "people buy people"! Your ability to sell yourself is the number one reason for success or failure in the car business. Practice your greetings. Learn to mirror customer behaviors, and spend more time listening.
2. Dealership - It only takes a couple of hours to buy a car, but the ownership experience takes years. Be sure to tour your facility and show customers why buying a car at "Your Dealer USA", is their best choice.
3. Product - Only 20% of your efforts during the sale should focus on product. But your presentation had better be based on knowledge and understanding of how your vehicle's features will benefit your customer?s specific needs.
4. The Manufacturer - All companies are not created equal. But customers need to hear something positive about the manufacturer so they can have confidence in their purchase.
Be it warranty or a reputation for customer satisfaction, be sure to point out something of value. Include all of the four value builders in your process, and you're on the way to huge profits and a successful sales career.
Shawn Ryder is Vice President at Auto University and can be reached at shawn.ryder@autouniversity.com.
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 Dealers: Learn to Leverage Every Advertising Opportunity
There are millions and millions of people searching online every month in automotive. They are looking for new cars, used cars, cars with specific equipment, dealerships, reviews on vehicles and dealerships, new models, old models, hotrods, off-road vehicles with crazy modifications – they are looking at everything automotive. Some of these shoppers are enthusiast, others are beginners. Some are knowledgeable and some are just looking to get a good deal. Some know what they’re looking for and others are just browsing. Some dealers – your competitors –understand this online phenomenon and are using the Internet to gain market share. Click here or click on the image to get in on the ground floor!
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 News from the Automotive X Prize Competition
Viking 45 from Western Washington University is one of several entries to advance to the second stage of competition. The first performance stage of the competition, the Shakedown Stage, ran from April 26-May 7. The next stage of the competition, the Knockout Qualifying Stage, starts June 15. Only 10-20 teams will advance to the Finals Stage in July, and about 8-15 teams will likely go on to the final Validation Stage in August. In September, three of the remaining teams will be chosen as the contest’s winners, splitting $10 million in prize money between them. Click here or click on the image to learn more as the contest advances!
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 The New Breed of Service Customers
Your DMS is full of customer "types" -- active, inactive, defective. But there is one thing they all have in common: Service department customers are more savvy and demand better and faster responses than visitors to the service departments of days gone by. They have less time to spare, some of the technology is beyond them, and breakdowns are far less tolerated in this hectic world we find ourselves in. Bottom line -- there is no time more crucial for understanding the mind of service customers. Click here or click on the image for some timely insight!
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 Keep Your Dealership on Track with the Dealership Top 5
2 free seminars offer expert legal, Accounting, Financing and acquisition tips
Compli, Crowe Horwath LLP, Fisher & Phillips LLP, Greenberg Traurig LLP & Chase Present:
Dallas, Texas -- Tuesday, June 29, 2010
10 a.m. to 1:30 p.m. (seminar and lunch)
Houston, Texas -- Wednesday, June 30, 2010
10 a.m. to 1:30 p.m. (seminar and lunch)
Both seminars include "Ask The Experts" Q&A Session. Seminars are free but you must register. Phone: 503-963-4216 • Fax: 503-294-1200 or email: jonica.smith@compli.com.
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 The Importance of Time Management
By Jack Bennett
Everyone talks about working "smart" versus working "hard". The only way I know to work smarter is through time management. Some salespeople and quite honestly, some sales managers, don’t really know the first thing about scheduling their day, making the most of the busy times and keeping themselves busy during the slow times to keep learning, growing and moving forward in their careers. Here are a few pointers:
Sales meeting: If your dealership does not have a sales meeting every morning, it should. These should be well run and highly motivational – not lecture sessions.
Inventory walk: Every salesperson must know the inventory, period. There are two types of product knowledge, technical product knowledge and practical product knowledge, which is knowing what you actually have to sell.
Follow-up calls/mailings: This should be when salespeople call customers they’ve sold, prospects they’re working or ups they have not sold.
Prospecting: Include cold calls, orphan owner letters, or any other form of generating business.
Product knowledge: There should be a scheduled time when salespeople study the technical side of cars and trucks, the engine specs, designs, etc. Then test them, spiff them with contests or whatever to keep them on top of the industry.
Selling: When a salesperson has done everything listed above, he will sell more cars.
Jack Bennett, author of “You Can And Should Sell Cars,” can be found at www.youshouldsellcars.com. Click here to read this article in its entirety.
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Compli & CoreLogic Credco Webinar
Compli & CoreLogic Credco discuss crucial details you need to ensure compliance with new "risk-based pricing rule" on Wed, June 16, 1 p.m. Eastern. "Live" Q&A session following one-hour FREE webinar. Reserve your webinar seat and receive email confirmation. Email Laurie Halter with questions.
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New Web-Based DMS from Nowcom
Nowcom adds major upgrade to its Dealer Desktop program. New DealerCenter 7 is an inventory management tool with vehicle history reports by AutoCheck as well as booking services by Kelley Blue Book, NADAguides.com and Black Book. Dealers can manage online advertising through AutoTrader.com and Cars.com or Nowcom custom websites. Visit the Nowcom website for more information.
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MobilTrac Provides Free Accident History Reports
Available on Any Mobile Phone from instaVIN™, MobilTrac announces a "free report" offer with the launch of its real-time mobile Accident History service. To receive a free report, text the 17-digit vehicle VIN number to “INSTA” or 46782 from any mobile phone. Offer good through June 30, 2010. Also includes Vehicle Valuator, up-to-the-minutes trade-in value with report. More information at www.instavin.com.
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