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Avoid Steep Non-Compliance Costs
What Are OEMs Doing to Help Dealers?
Dealers Embrace Digital Media
Trade-In Appraisals Sell New Cars



Dealer Profit Center: Leverage Each and Every Advertising Opportunity
There are millions and millions of people searching online every month in automotive. They are looking for new cars, used cars, cars with specific equipment, dealerships, reviews on vehicles and dealerships, new models, old models, hotrods, off-road vehicles with crazy modifications - learn how to reach them.

ActivEngage Autobytel Cars.com Compli DealerSocket OneCommand NADA Used Car Guide
June 08, 2010
Dealer Morning Staff Meeting

Drive More Accessories Sales
Your new and existing customers are thinking about summertime travel -- and that means some fantastic opportunities to rack up more accessories sales for your dealership.
WATCH VIDEO
Video News & Views
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Avoid Steep Non-Compliance Costs

Compliance regs continue to expand, and non-compliance fees are costly. Get protected.
image Avoid Steep Non-Compliance Costs
DICK POTTER Senior VP Sales & Marketing (and Lon Leneve, President/CEO), Compli
image Trade-In Appraisals Sell New Cars
STU ZALUD Director of Dealer Services, NADA Used Car Guide
image Aligning Business & Social Media Goals
Jared Hamilton Founder and CEO, DrivingSales.com














As selected by Activengage
How Dealers Should Market to Women
Maureen Condon, 06.01.2010
Automotive Digital Marketing
Jody DeVere has lead a one woman crusade to help educate and create female friendly automotive dealerships. Here is a great example of a dealership that is driving success with a focus on the female Internet buying process.
SEO Improvement Strategies
Richard Burckhardt, 04.23.2008
Search Engine Journal
55 great strategies to improve your SEO (we all know the importance of using SEO but this article has some great tips and it is a quick read article).
Identifying Shoppers' Personalities
Glynn Rodean, 06.02.2010
New Vision Sales
Identifying your shopper's personality can go a long way in helping you turn a "maybe interested" shopper into one who is ready to purchase.

More Top 10 Blogs


How-to’s by industry experts

Building Value Sets the Table for More Sales and Higher Grosses

Research is clear. Customers won't pay a dime for something in which they don't see real value. It's also been proven that the more valuable your product, the more a customer will pay. And the more anxious they'll be to get it. So before a you sit down to negotiate, it's vital you know that your customer will not agree to the deal until the value equals or exceeds the price. So here are the four key value builders that will help you increase your closings and your dollars per car.

1. You - Researcher's agree that "people buy people"! Your ability to sell yourself is the number one reason for success or failure in the car business. Practice your greetings. Learn to mirror customer behaviors, and spend more time listening.

2. Dealership - It only takes a couple of hours to buy a car, but the ownership experience takes years. Be sure to tour your facility and show customers why buying a car at "Your Dealer USA", is their best choice.

3. Product - Only 20% of your efforts during the sale should focus on product. But your presentation had better be based on knowledge and understanding of how your vehicle's features will benefit your customer?s specific needs.

4. The Manufacturer - All companies are not created equal. But customers need to hear something positive about the manufacturer so they can have confidence in their purchase.

Be it warranty or a reputation for customer satisfaction, be sure to point out something of value. Include all of the four value builders in your process, and you're on the way to huge profits and a successful sales career.

Shawn Ryder is Vice President at Auto University and can be reached at shawn.ryder@autouniversity.com.
INDUSTRY NEWS IN THE LAST 24

Chrysler Recalls Almost 700,000 Vehicles
MSNBC.msn.com, June 7, 2010
Chrysler will now recalls thousands more minivans and Jeep Wranglers from 2006-2010 models due to brake (potential fluid leak) or wiring problems that could create safety issues, as reported on the NHTSA website.
GM Marketing Could Use a Savior - Or At Least Some Success
Edmunds Auto Observer, June 7, 2010
The executive shuffling at GM has not gone unnoticed, particularly in the marketing division. Now that Joel Ewanick has been brought in to create a plan where there is none, observers hope the remaining GM products will get a well-deserved marketing boost.
Nissan's 370Z 40th Anniversary Edition is Worth Celebrating
Detroit News, June 5, 2010
The 2010 Nissan 370Z 2-seater sport coupe is a car that only comes along every 40 years, updated of course, touting a 3.7-liter V-6 engine getting 332 hp. The SynchroRev Match 6-speed manual drive shifts smoothly for a race car driver feel.

Beyond Listings: Drive Sales with a Comprehensive Online Presence

Date: Friday, June 11, 2010 Time: Noon to 1 p.m. (Eastern)
Set yourself apart by learning some new tactics that go beyond just posting listings -- Register now & spend an hour learning more about how banner advertising can raise your dealership profile and the visibility of your Web site postings.



what’s significant this week in the news

Ford Is Hoping to Give the Once-Great Explorer a Second Life
Ford is releasing an all new more fuel-efficient Explorer based on a Taurus chassis but still to be marketed as a SUV. It remains to be seen if consumers are ready to re-embrace the sport utility vehicle in significant numbers.
Google TV: What Does It Mean for Advertisers?
Google TV is an interactive platform that will launch this fall on TVs, set-top boxes and Blu-ray players. While others are trying to develop interactive TV, Google has the ad relationships that could really open the technology. Video ad spending is expected to jump 48% this year.
Smart Phones Create New Telematics, Safety Challenges
Smart phones and other hand-held devices connect drivers and vehicle occupants to the world via the Internet but they cause serious safety problems by creating distractions to driving. Some believe that people will continue to undertake this risky behavior until technology gives them a safe solution in the form of fully-integrated systems on-board designed to minimize the distractions.

Daily clicks to increasing dealer revenue & profits

Compli & CoreLogic Credco Webinar
Compli & CoreLogic Credco discuss crucial details you need to ensure compliance with new "risk-based pricing rule" on Wed, June 16, 1 p.m. Eastern. "Live" Q&A session following one-hour FREE webinar. Reserve your webinar seat and receive email confirmation. Email Laurie Halter with questions.
New Web-Based DMS from Nowcom
Nowcom adds major upgrade to its Dealer Desktop program. New DealerCenter 7 is an inventory management tool with vehicle history reports by AutoCheck as well as booking services by Kelley Blue Book, NADAguides.com and Black Book. Dealers can manage online advertising through AutoTrader.com and Cars.com or Nowcom custom websites. Visit the Nowcom website for more information.
MobilTrac Provides Free Accident History Reports
Available on Any Mobile Phone from instaVIN™, MobilTrac announces a "free report" offer with the launch of its real-time mobile Accident History service. To receive a free report, text the 17-digit vehicle VIN number to “INSTA” or 46782 from any mobile phone. Offer good through June 30, 2010. Also includes Vehicle Valuator, up-to-the-minutes trade-in value with report. More information at www.instavin.com.
How-to’s by industry experts

Dealers: Learn to Leverage Every Advertising Opportunity

There are millions and millions of people searching online every month in automotive. They are looking for new cars, used cars, cars with specific equipment, dealerships, reviews on vehicles and dealerships, new models, old models, hotrods, off-road vehicles with crazy modifications – they are looking at everything automotive. Some of these shoppers are enthusiast, others are beginners. Some are knowledgeable and some are just looking to get a good deal. Some know what they’re looking for and others are just browsing. Some dealers – your competitors –understand this online phenomenon and are using the Internet to gain market share. Click here or click on the image to get in on the ground floor!



auto dealer sales & marketing

The Importance of Time Management

Everyone talks about working "smart" versus working "hard". The only way I know to work smarter is through time management. Some salespeople and quite honestly, some sales managers, don’t really know the first thing about scheduling their day, making the most of the busy times and keeping themselves busy during the slow times to keep learning, growing and moving forward in their careers. Here are a few pointers:

Sales meeting: If your dealership does not have a sales meeting every morning, it should. These should be well run and highly motivational - not lecture sessions.

Inventory walk: Every salesperson must know the inventory, period. There are two types of product knowledge, technical product knowledge and practical product knowledge, which is knowing what you actually have to sell.

Follow-up calls/mailings: This should be when salespeople call customers they've sold, prospects they're working or ups they have not sold.

Prospecting: Include cold calls, orphan owner letters, or any other form of generating business.

Product knowledge: There should be a scheduled time when salespeople study the technical side of cars and trucks, the engine specs, designs, etc. Then test them, spiff them with contests or whatever to keep them on top of the industry.

Selling: When a salesperson has done everything listed above, he will sell more cars.

Jack Bennett, author of "You Can And Should Sell Cars," can be found at www.youshouldsellcars.com. Click hereto read this article in its entirety.




bringing sales into service and service into sales

The New Breed of Service Customers

Your DMS is full of customer "types" -- active, inactive, defective. But there is one thing they all have in common: Service department customers are more savvy and demand better and faster responses than visitors to the service departments of days gone by.

They have less time to spare, some of the technology is beyond them, and breakdowns are far less tolerated in this hectic world we find ourselves in. Bottom line -- there is no time more crucial for understanding the mind of service customers. Click here for some timely insight! 




driving technology in and around the dealership

Keep Your Dealership on Track with the Dealership Top 5

2 free seminars offer expert Legal, Accounting, Financing and Acquisition tips.

Compli, Crowe Horwath LLP, Fisher & Phillips LLP, Greenberg Traurig LLP & Chase Present:

Dallas, Texas -- Tuesday, June 29, 2010
10 a.m. to 1:30 p.m. (seminar and lunch)

Houston, Texas -- Wednesday, June 30, 2010
10 a.m. to 1:30 p.m. (seminar and lunch)

Both seminars include "Ask The Experts" Q&A Session. Seminars are free but you must register. Phone: 503-963-4216 • Fax: 503-294-1200 or email: jonica.smith@compli.com.



how to make & keep your delaership environmentally responsible

Viking 45 from Western Washington U Advances to Second Stage of X Prize

The Viking 45 vehicle from Western Washington University is one of several entries to advance to the second stage of competition of the Progressive Automotive X Prize. The goal of the Xprize is to inspire a new generation of viable, super-efficient vehicles that help break our addiction to oil and stem the effects of climate change. Hundreds of entries from universities, organizations, and companies are competing for the prize money and recognition.

The first performance stage of the competition, the Shakedown Stage, ran from April 26-May 7. The next stage of the competition, the Knockout Qualifying Stage, starts June 15. Only 10-20 teams will advance to the Finals Stage in July, and about 8-15 teams will likely go on to the final Validation Stage in August. In September, three of the remaining teams will be chosen as the contest’s winners, splitting $10 million in prize money between them. Click here to learn more as the contest advances!




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