 
|
|
|
|
|
 |
|
| Industry News in the Last 24 | |
| October 17, 2008 | |
 NADA Elects 2009 Chairman Iowa dealership owner John McEleney, in-coming chairman of NADA, says economic turmoil and credit concerns will persist into 2009. Says McEleney, "Dealers can help find financing and the quality of today's vehicles is the best ever." AutoRemarketing, October 15, 2008 |
|
|
|
 GM, Lender Hype Loan Availability GM launches new ad/finance campaign today called "Financing That Fits" to let consumers know that GMAC Financial Services is still in the auto loan business, although tighter restrictions will apply. Ads will highlight deals of up to $6,000 cash back. Detroit News, October 16, 2008 |
|
|
|
 Motor Trend Names Subaru Forester SUV of the Year The 2009 Subaru Forester has been named Motor Trend's SUV of the year, citing fuel efficiency, on the road comfort and off-road competency. The AWD with 2.0L 4-cylinder engine and AT gets 20 mpg city and 26 mpg highway. Forbes.com, October 16, 2008 |
|
|
|
Sponsored by: |
|
 |
|
| WHAT'S SIGNIFICANT THIS WEEK IN THE NEWS | |
Step-by-step customer service process helps close the sale on service items. Let customers make small decisions before agreeing to major commitment. Show product features, emphasize the benefits, then follow up with "tie downs." |
|
|
|
Ad budgets of automakers were slashed as gas prices soared and the economy began to dive, some cutting back by 30%. Only GM and Honda bucked this trend, rising slightly. Spending cuts come at a time when major product launches are planned. |
|
|
|
Daimler AG division is testing 100 ED versions of the Smart fortwo in London and Berlin before bringing the car to the U.S. in late 2009. Expected to travel 150 miles on a single charge, Daimler seeks to meet U.S. fuel standards and European CO2 rules. |
|
|
|
Sponsored by: Sponsored by: | |
 |
|
|
||||||||||||
| |
|||
 |
|||
 |
|||
 Dealers: Do You Have An Inspection Philosophy?The most significant challenge when implementing a vehicle inspection process is getting buy-in to the "inspection philosophy" from the top down in the dealership. Here are some tipcs to help in the process. Inspections serve more than one purpose. Inspections are more than an opportunity to generate additional service sales. They are an obligation that a service department has to its customers to ensure that every vehicle is in good health or to advise the customer if the vehicle has needed service or repair issues. The decision to make this a part of the dealership brand promise is the responsibility of the dealer principle, general manager, and service manager and adhering to the process needs to become a condition of employment. Add "quality" to your inspection program. A quality vehicle inspection program is one that is performed consistently on every vehicle that has not been inspected within 30 days of the current visit. It has four key elements: 1. Advising the customer at the time of the write-up that an inspection will be performed. 2. Having the technician perform a thorough inspection and documenting the results. 3. Having the service advisor communicate the results to the customer in a professional and compelling fashion. 4. Following-up with the customers who declined to purchase needed services. The key to success is in the training process. Service advisors and technicians should be trained on their role in the process outlined above. Training needs to include word tracks that are developed by each service advisor that presents the inspection process and resulting recommendations in the most positive light. These should be practiced in role playing sessions to ensure that they flow. Technicians should also be trained on how to perform a thorough vehicle inspection in the quickest possible time. Les Silver is chairman and CEO of Mobile Productivity Inc. (MPi). For more information, email lsilver@mpifix.com. |
|||
|
|
|||
|
|||
 |
|||
| NEW ORLEANS JANUARY 24-27, 2009 | |||
|
|||
 |
|||
 We'll Help You Pursue the Hottest Leads FasterR. L. Polk & Co isn't just a premier data provider. We provide dealers with marketing solutions for new, used, parts & service campaigns. Build viable showroom and service traffic, grow market share, manage your inventory and maximize your marketing dollars with Polk’s dealer solutions. will be at NADA in January. Learn how you can prioritize and measure Internet, phone and showroom leads to better focus your sales efforts and maximize your digital marketing spend. R.L. Polk’s data-driven solutions can help you build qualified showroom and service traffic, grow market share and manage inventory. Visit us anytime at www.polk.com/dealersolutions or call 248.728.6836. Come and visit R.L. Polk at Booth #1931!
|
|||
|
|
|||
|
|||
 |
|||
 DEALERS ARE FLOCKING TO THE 2009 NADA CONVENTION! NADA ChairPerson, Annette Sykora 2:30 p.m. - 4:30 p.m. Exhibit Hall A - Level 1 • 150+ educational sessions, more than 650 companies with new profitable ideas, resources cutting-edge technology • Interact one-on-one with factory executives at franchise meetings -- plus peer networking Click here to register! SEE YOU IN NEW ORLEANS! |
|||
|
|
|||
|
|||
 |
|||
|
|||
|
|
|||
|
|||
|
|||
| |
K-PAUL'S LOUISIANA KITCHEN
NADA Attendees!
ROYAL CAMEO GLASS
 |
Software Provides Dealers with Internet Inventory Listing/Lead Management ecarlist is one of the fastest-growing automotive software companies in the country. Entirely web-based software platform provides Internet Listing, Inventory/Lead Management, and Market Data Analytics to franchised and independent dealerships with an entire range of profit-building selling and marketing vehicles online. Specialty automotive design division provides fully integrated, search engine optimized (SEO) website design services. For more information: www.ecarlist.com. |
Complimentary Interactive Webinar: SEM Best Practices Dealer.com will host free interactive Search Engine Marketing seminar (dealers/OEM reps only) "Big Brains of Search" featuring industry experts and respected trainers: David Kain, Jennifer Suzuki & Cory Mosley. Hosted by Mike DeCecco from Dealer.com, November 6, 2008 starting at 2 p.m. Eastern. Gain better understanding of your reporting, learn search marketing techniques, planning your 2009 marketing budget based on industry trends, learn how to dramatically reduce advertising costs and increase your ROI. Click here to register! |
MEASURE-UP! Group® Celebrates 10,000th Phone Lead The MeasureUP! Group has monitored/follow up on 10,000 phone leads with rapid reporting or sales capture -- also marking 2nd anniversary of their highly successful, integrated 24/7 online virtual training program. When you measure performance, performance improves! When you improve performance, you can measure the results! Consistent, pro-active approach identifies issues, provides solutions and helps capture leads, says CEO Al Dee. For more information contact Dean Seven 415.457.1423 or dean@inthemixmedia.net. |
If you find that you received this newsletter by mistake or wish to unsubscribe to this publication, please click here to unsubscribe from the mailing list.