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Interview with Terrence Wynne, Director of Analytical Services, NADA-ASG |
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Ted: Tell us about some of the stuff you're doing in your role as Director of Analytical Services.
Wynne: In my role, I am responsible for what we call our value chain. The value chain has four links in it essentially; the first link being data. This link includes all of the wholesale auction data we collect through our partnership with NAAA (National Auto Auction Association), retail transactional data and all of the various data streams, from OEMs and other parties, which we collect throughout the market. The second link would be our proprietary statistical modeling that we have developed to make sense of and find trends and metrics within that data. The third link would be our editorial review and judgment -- that's the expert industry analysis of those statistical results and their real world application to the market. Our final link is the culmination of these; our Used Car Guide values. The guidebook values are our traditional core business and our traditional core product.
So I'm tasked with developing each one of the links in that chain into products and services. That includes selling raw or custom data files, perhaps packaging some portion of the modeling we use internally with our editorial staff or custom modeling for specific questions or needs of a client. Or perhaps it's doing some special studies and packaging some of our editorial expertise for a client faced with a specific need, question or challenge in their market. Then, of course, there's selling the Used Car Guide values that we've been producing for the last 74 years. We’re looking at other opportunities to leverage NADA values or find areas of the market that we're not currently positioned in and that we might be able to penetrate with editorialized values.
NADA-ASG Delivers Market-Reflective Information for Clients
Ted: What are some of the responsibilities and capabilities of NADA's Analytical Services Group?
Wynne: Our responsibility within the association (NADA) is to live up to our mission and deliver the most market-reflective information to help clients in all our diverse segments make informed business decisions. In that mission we serve as one of the for-profit entities of the National Automobile Dealer's Association. The income we generate for the association helps enable NADA to provide advocacy, representation and products and services to franchise dealer members - and to be good stewards of the industry. Our capabilities are as broad as our customers segments and their demands. They extend through the entire value chain, from compilation of raw transactional data, to our expert editorial analysis and consulting, and all the way through to our traditional used vehicle values.
Ted: What are some of the specific data that you provide, and who consumes this data?
Wynne: Some of the specific data that we provide for external consumption: of course we have our traditional used car guide values, the values that we publish in our guidebook. These include Trade-in value, Loan value, and a Retail value for our ten distinct NADA regions. That's one data set. Another data set we provide would be our AuctionNet® data. It is a unique data set collected through a partnership with NAAA (National Auto Auction Association). Through this partnership we collect 80-90% of all wholesale auction transactions in the U.S. market. Those are really the two big data sets we provide. We also provide valuation data on other markets like: classic and collectible vehicles, commercial trucks, farm equipment, van and truck conversions, marine craft, motorcycles, and recreational vehicles.
Our Used Car Guide values are used and relied upon by government, banking, and insurance segments in addition to dealers and remarketing groups. They all use our values in a variety of ways from sourcing and pricing used inventory, to financing and portfolio analysis, insuring new and used vehicles, and for sales tax or personal property tax assessment. We sell the AuctionNet® data set to clients from those same segments, but predominately the manufacturers, captive finance companies, and banks consume the auction data. The Government, banking and insurance bodies are the largest consumers of the data on other vehicle types and markets.
Working Up the Ranks at NADA
Ted: Please tell us about your history. What are some of the positions you've held before this one?
Wynne: Well, I've always been a car nut. While I was in college here in Washington D.C., I worked full-time for a company that did consumer and wholesale reconditioning. What that means, is that we did off the street retail reconditioning for consumers and we also worked for local dealers and wholesalers who were either reconditioning vehicles that they just purchased at auction, or reconditioning vehicles that they were taking to auction.
After finishing my M.S. degree at American University, I started work at NADA in an entry-level position on the editorial staff and eventually moved into the import car Editor position; responsible for that section of the Used Car Guide. From there I moved into NADA's Industry Analysis group and worked as an economist under our Chief Economist, Paul Taylor. Then I left NADA and spent most of 2006 as Project Manager and Senior Industry Analyst with ALG's (Automotive Lease Guide) consulting group in Santa Barbara, CA. I returned to NADA, in my current role, in February of 2007 when the opportunity presented itself to be a part of the evolution of this company.
Ted: What do you like to do in your free time?
Wynne: Although I was very fond of Santa Barbara, I was happy to get back to this area, because I'm a Civil War buff. There are plenty of Civil War battlefields to visit in this area. You could visit one every weekend and never run out of a location or a site to go see. I enjoy doing that and I enjoy taking road trips. Also, I enjoy watching motor sports of any type; if it has a motor and you can race it, I love to watch it. I also like to snowboard in the wintertime, when I get the chance.
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IQPC Advanced Automotive Diagnostic Systems Conference |
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When: November 28-29, 2007
Where: Dearborn, MI
Registration: Click Here
Why this conference is significant:
There are two main factors driving the need for advanced diagnostics: emissions regulations and complexity of vehicles. And this conference is the perfect place to learn what you need to know about these factors.
The development and introduction of new diagnostic concepts and diagnostic solutions offer significant potential to automotive OEMs and suppliers for realizing efficiency gains and quality improvement. Since being mandated in 1996, government regulations for on-board diagnostics (OBD) continue to change and require engineers to design systems that meet strict guidelines. As each automobile model becomes more complex in mechanical devices, electronic devices and software, the ability of diagnosing a fault is becoming increasingly difficult.
Speakers Include:
- Nishit Nagar, Senior Engineer, Pi Shurlok
- Julian Styles, CCO, Pi Shurlock
- Dr. Kenneth Marko, Chief Scientist, Engineering Research and Innovtion Center, ETAS Inc.
- John V. James, Technical Leader, Diagnostics & Artificial Neural Systems, Ford Motor Co.
- Abe Ghabra, Sales Engineer, ACTIA US
- Al Chami, Sales Engineer, ACTIA US
- Kenneth Muske, Professor of Chemical Engineering, Villanova University
- James C. Peyton-Jones, Professor of Electrical and Computer Engineering, Vilanova University
- Bob Gruszczynski, Technical Specialist, dSpace, Inc
- Jeffrey Craig, Diagnostics Product Lime Manager, Vector CANtech, Inc
- Professor Bernard J. Challen, Chief Exectutive, Shoreham Services
- Chad Kelland, Manager, Business, Development Boshart Engineering
- Doug Lawson, Principle Scientist, National Renewable Energy Laboratory
- Rob Klausmeier, Consultant, De La Torre Klausmeier Consulting, Inc.
For More Information:
www.iqpc.com/cgi-bin/templates/singlecell.html?topic=495&event=14196
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=========================================Advertisement=========================================
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Marketing Hotshot Jim Farley Leaving Toyota for Ford |
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Marketing superstar Jim Farley has joined Ford Motor Company as Group Vice President of Marketing and Communications. He has spent two decades at Toyota Motor Sales, most recently as general manager of Lexus Division. He previously was group vice president of marketing for Toyota Division. Before that he oversaw the launch of Toyota's youth subbrand, Scion. Farley, 45, joins Ford next month. He will be senior marketing officer and will report directly to CEO Alan Mulally.
www.ford.com
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Kristy Fisher Joins Gail & Rice Auto Shows Group |
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Gail & Rice has hired Kristy Fisher as Account Executive in its Auto Shows Group. She was previously at Utechniques, Inc, where she served as Account Manager. At Gail & Rice she is responsible for the Pontiac-GMC and GM Corporate accounts, with responsibility for hiring, training and managing product specialists for the various brands during the 65 auto show season in North America.
www.gail-rice.com
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Chrome Chooses Michael Gagne as Director of Strategic Accounts |
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Chrome Systems Inc has hired Michael Gagne as a Director of Strategic Accounts. Prior to joining Chrome, Gagne worked for RL Polk & Company as a Customer Development Manager on the DaimlerChrysler Account, and was then promoted to the position of Business Development Manager on the DaimlerChrysler Account. Based in Detroit, Michigan, Gagne will be responsible for creating and maintaining strategic relationships with OEMs and automotive suppliers in Detroit.
www.chrome.com
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Toyota Chooses Mark Templin to Head Lexus |
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Mark Templin has been named as successor to Jim Farley as Group Vice President and General Manager of Lexus. He had previously been Vice President of Scion. Farley recently resigned to lead Ford Motor Company's global marketing and communications group.
www.lexus.com
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China Automotive Systems Names Qizhou Wu as CEO |
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China Automotive Systems, Inc has promoted Mr Qizhou Wu to Chief Executive Officer. Wu was previously Chief Operating Officer (COO) of the Company overseeing the growth and expansion of the Company's operations since March 2003. Prior to that, he was the General Manager of Jingzhou Henglong Automobile Parts Co Ltd, from September 1999 to December 2002. He also has been the President of Hubei Henglong Industry Group since August 2003. Wu earned both his Bachelor's and Master's degrees in automobile engineering from Tsinghua University in Beijing.
www.caasauto.com
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Mina Cox Named to AIAG Board |
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For the first time in the association's history, the Automotive Industry Action Group (AIAG) has appointed a Tier Two supplier to the board of directors. Specialty Products joined the board effective Sept 11, 2007, and Mina Cox is acting as the company's representative to the board. Cox is Chief Operating Officer and part owner of Specialty Products. She has expertise in both the automotive and high-tech industries.
www.aiag.org
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Deborah Wahl Meyer Relishes Challenge, Taking Chrysler Marketing to Exciting New Levels |
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'One for the Road' seeks each week to find, feature and share a quote from a leading automotive executive that is timely, insightful and substantive.
"The chance to really work and develop and expand those brands [Chrysler] and take them to the next level is the opportunity of a lifetime." -- Deborah Wahl Meyer, marketing chief, Chrysler LLC
Detroit News, October 08, 2007
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