Ford Making Cars Profitably Again in the U.S.


Detroit Free Press - July 23, 2010

Situation
Ford vowed 5 years ago to make cars as well as it does trucks
Has spent $550M converting Wayne, MI, factory from SUV to Focus production
Car lineup includes Fiesta subcompact, Focus compact, Fusion midsize and Taurus large sedan
2012 Focus truly global and important to profitability
Significant Points
Ford's successful transition back to popular carmaker contributing to financial success
2nd Q, 2010, profit of $1.6B is 6th straight profitable quarter
New UAW deals have lowered U.S. car-building cost making profit possible again
Says
"In the U.S., we were known as a Mustang, SUV and truck company. Because of our agreements with the UAW and our cost structure, we couldn't build cars in the U.S. profitably." -- Alan Mulally, President and CEO, Ford