Growing trend of women being responsible for maintaining, getting their cars repaired

Women make 65% to 80% of automobile service and maintenance decisions

Studies show 74% of women feel misunderstood by auto industry

Also reveal 78% of women feel scheduled maintenance is important

And 25% pursue light jobs to ensure that their vehicles are safe

More women tackling aftermarket-oriented tasks

Had previously been nearly exclusive domain of men

Suppliers, retailers, repairers increasingly gearing sales efforts toward female motorists

Must considering that female customers have different decision / purchasing behaviors

Educating female customers on auto repair key to building trust, establishing loyal clientele

"Women clearly play a significant role in making auto repair decisions." -- Eileen A. Sottile, VP of government affairs, LKQ Corp. / executive director, Quality Parts Coalition

"A growing trend in the marketplace of women being responsible for maintaining and getting their cars repaired has provided us with ample reason to focus our marketing efforts on reaching this demographic with our Purolator marketing." -- Ramon Nuñez, director of filtration, Bosch