Ford Custom Accessories has diverse product for new Fiesta

Options include exterior and interior designs to personalize vehicle

Some products designed to improve utility or function

Others like body tattoo or graphics are meant to dress up vehicle

Popular items include interior protection package w/ floor mats

Exterior protection package has splash guards, bumper protector

Interior illumination kit has illuminated front sill plate, gear-shift knob

Specialty items include rear roof spoiler, race-inspired body kit

Also carriers for bikes, kayak and general gear

Accessories available online or at Ford dealers

"Fiesta has one of the most diverse and extensive factory-orderable offerings of any of our vehicles. We're pleased by the take-rates on early Fiesta orders, which are about twice as high as we've seen on any other vehicle line." -- Richard Anderson, planning manager, Ford Vehicle Personalization