GMAC's consumer, dealer-related auto operations getting new brand name

Parent company Ally Finance Inc will rebrand U.S. operations to Ally Financial

Name change coming Aug 23

Mexico, Canada operations will be rebranded Ally Credit

Ally brand will be used for GM, Chrysler, Saab, Thor Industries, Fiat Mexico

Ally also introducing enhancements to customer experience

Including simplifying consumer materials, online experience

Also financial tools to simplify payment calculation process

Ally says company has 120% jump in originations over 1st half 2009

More than $16B in credit has been extended to retail customers

"The move to the Ally name allows us to invest in a brand that we own and can build upon for the long term. An ally is someone you rely on to support you, and our new brand embodies our 90-year heritage as a trusted finance source for the automotive industry." -- Bill Muir, president, Ally

"While our name has changed, our primary focus and core business continues to be automotive financial services. Our dealer customers and auto partners can count on our ongoing commitment to their success." -- Muir