Chrysler Develops Smartphone App to Deliver Vehicle Info



Source: http://www.detnews.com/article/20100618/AUTO01/6180339/1148/?source=nletter-auto

Detroit News - June 18, 2010

Situation
Chrysler introducing smartphone applications
First to benefit is new 2011 Jeep Grand Cherokee
Significant Points
Officials note consumers will use smartphone before searching glove box
App allows owners to download operating instructions, maintenance schedule
Also check warranty, contact customer care and roadside assistance
Covers instructions on operating navigation, also accesses social media
Currently available only in English; other markets under consideration
Available only for new vehicles; older vehicles under consideration
Says
"We will be the first in the industry to introduce free, downloadable vehicle owner-information apps for smartphones." -- Pietro Gorlier, Mopar

"With our vehicle-information app, we are taking customer care to a new level by creating a convenient, on-demand channel of communication with our customers." -- Gorlier