Audi's high-performance e-tron concept car can be driven if you have PlayStation 3
Audi added virtual e-tron experience to its Audi Space on PlayStation Home, making Audi 1st carmaker to do this
Strategic move for Audi; company says most young people gain their 1st driving experience from video games
Would help establish loyalty to the brand
Audi e-tron available on the 3-D Vertical Run driving game
Goal to beat competition by collecting enough electrical energy
While avoiding driving errors to reach highest possible speed