Audi Hopes PlayStation Kids Will Become Brand Loyal Buyers


Green Car Journal - February 20, 2010

Situation
Audi's high-performance e-tron concept car can be driven if you have PlayStation 3
Audi added virtual e-tron experience to its Audi Space on PlayStation Home, making Audi 1st carmaker to do this
Strategic move for Audi; company says most young people gain their 1st driving experience from video games
Would help establish loyalty to the brand
Audi e-tron available on the 3-D Vertical Run driving game
Goal to beat competition by collecting enough electrical energy
While avoiding driving errors to reach highest possible speed
Significant Points
High performance all-electric Audi e-tron sports car concept 1st shown at 2009 Frankfurt International Motor Show
Features 4 electric motors providing 313 hp and an awesome 3,319 lbs-ft of torque
Combination accelerates e-tron from 0 to 62 mph in 4.8 seconds
Water-cooled lithium-ion battery provides range of about 150 miles, and top speed limited to 125 mph
4 motors allow e-tron's lateral dynamics to be intelligently controlled for torque vectoring
Steering can be corrected by targeted brake application and precise increases in power lasting a few milliseconds