Cobalt upgrades its dealership Website platform

Can take advantage of more social media opportunities

Helps promote brand enthusiasm, engages dealers within community

Dealers won't be charged extra and don't have to alter sales process

Designed to keep participation cost low; capitalizes on proven social interactions

Upgrades shoppers to share vehicle interests on Facebook and Twitter

Includes Facebook, Twitter widgets to help keep dealers engaged

Dealers say upgrade opens communication w/ customers

"Using social media, we're able to do things that create a fun, ongoing and open communication with our customers from hosting tailgate parties to sharing fun facts just to keep them in the conversation." -- Aaron Cohn, BDC manager, Esserman International VW

"These features enable a two-way learning process between us and our customers. It is where our customers are and has become the biggest source of traffic to our website next to search." -- Adam Murray, internet manager, Kuni BMW