Tata Nano Faces Hurdles in US



Source: http://www.detnews.com/article/20100121/AUTO03/1210370/1148/AUTO01/$2-500-Nano-faces-price-hike-in-U.S.-move

The Detroit News - January 21, 2010

Situation
World's cheapest car being readied for sale in US
Tata Nano being retrofitted to meet emissions, safety standards
Tata Motors has European version of 4-seat car; will cost about $8K when it debuts in 2011
Nano Europa has air bags; passed European safety tests w/ flying colors
Nano gets 50 mpg on highway; top speed of 65 mph
Significant Points
Safety, emissions standards may bring cost to $8K as Tata weighs US launch in 3 years
Before being sold in US, engine would have to be engineered to meet US pollution standards
Air bags must be added, roof strengthened, front bumper lengthened
Spartan interior would have to be changed to comply w/ US safety standards
If $8K price tag holds true, it would cost far less than $9,970 Hyundai Accent
Says
"The structural changes that would need to be made, the changes that would be required as far as emissions are concerned, and some of the features that would be appropriate to add to the vehicle for the North American market, obviously that would drive up the price point." -- Warren Harris, president, Tata Technologies