U.S. Auto Dealership Behavior Performance - Nov. '03 thru Jan. '07



Source: www.MyDealerReport.com
Significance of the Data
Helps debunk the notion that most dealerships have a bad reputation
Demonstrates consistent behavior through out the purchasing process
The average scoring reveals a need for an overall industry improvement
The industry DBI score is comparative to a traditional report card grade of "C"
Average scoring among personnel significantly effects the buying process score
Majority of consumers are satisfied with their trade-in value