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Falling Prices, Portability Spur GPS Navigation Growth



Source: : The Wall Street Journal, May 23, 2007
Situation
Sales of GPS navigation units seeing triple-digit growth
Industry sold 2.2M units in 2006; could reach 3.3M in 2007
Significant Points
Experts cite lower prices, increased portability
GPS systems found in autos can cost 50%-80% more than new hand-helds
Yet offer similar features like turn-by-turn navigation
Experts say hand-held will outnumber built-in systems by 2-to-1
Says
"A lot of no-name Chinese companies have entered the market. But top-tier manufacturers have also introduced lower prices to reach a larger demographic and pass on savings that come with bigger scales of economy." -- Ross Rubin, analyst, NPD Group