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Tata Motors Plans $2,500 Car



Source: : Forbes, April 16, 2007
Situation
Automaker Tata Motors based in India
Has goal to build vehicle that cost about $2500
Unnamed small car to go on sale next year
Started building cars after suffering losses w/ trucks
Significant Points
Economic growth at 9%, so more Indians can afford cars
More suppliers setting up shop in India
Also more automakers; Hyundai, Suzuki already there
Potential problems for new car will be bad roads, politics
Unlikely to be sold in US but will be exported
Says
"Everybody is talking of small cars as $5,000 or $7,000. After we get done with it, there will hopefully be a new definition of low-cost." -- Girish Wagh, manager, Tata Motors