JD Byrider Expansion Strategy Aims for 30% Growth Over 3 Years



Source: : Auto Remarketing, May 15-31, 2005
Situation
JD Byrider opening new BHPH franchise in San Antonio
Signals fresh wave of expansion; company wants 30% growth over next 3 years
JD Byrider network now includes 13 company and 109 franchises across 29 states
Serves 15K people a month, traditionally 24-50 year-olds w/ $20K-$40K income and blemished credit history
Internal CSI surveys show 95% positive customer buying experience
Significant Points
Byrider had slowed growth to weed out weaker locations and improve current stores
Recent strategy meetings resulted in plans for 35 new locations within current franchises
Officials say Byrider franchises are able to stock adequate inventory
Byrider invests heavily in technology to support franchises
Locations average 41 sales a month
Realistic sales goals help company weather ups and downs of volatile economy
Says
"Over the last couple years we really slowed down and gave little effort to sell franchises, but instead we focused more on internal improvement, focusing our resources on our existing franchises." -- Bill Ackermann, VP of franchise operations, JD Byrider