GM denies massive number of recalls stains its quality reputation

14.1M vehicles recalled since Jan 2003 reflects early recognition of defects, says GM

GM sees "no deterioration" in customers due to mostly voluntary recalls

Consumers do get aggravated when parts are not available, voluntary or not

Latest recalls include top-sellers Chevy Silverado and Avalanche, GMC Sierra

Experts agree, GM's reputation far from sliding amid tidal wave of recalls

Better Business Bureau notes fewer complaints registered by GM owners

GM says about 60% of its recalls are voluntary, proactive to possible problems

"We get to the customer earlier to fix a problem." -- Robert Ottolini, GM exec director of product development quality

"How did these problems get out to the distribution system? Did GM rush to market? " -- R David Pittle, Consumers Union