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Toyota's US Marketing Plans For Scion Are Not For Canada
RSS
Source: : Bloomberg News
Situation
Toyota Canada announced news from US concerning "Scion" do not apply to Canada
Toyota Canada is currently in midst of its own "made in Canada" marketing activity
Called "Access Toyota," purpose is to enrich & improve purchase & ownership experience
Significant Points
No plans to introduce Scion to Canada
Says
"When it comes to the sale & distribution of Toyota vehicles, Canada & the United States are 2-unique & separate countries." --
Tony Wearing, Group VP of Vehicle Sales & Marketing of Toyota Canada
Web Source
http://www.bloomberg.com
http://www.toyota.com
http://www.toyota.ca
http://www.toyota.com/html/about/news/archive/press_release/product/docs/2002/20020327_scion1.jsp
http://www.access.toyota.ca
http://www.pubzone.com/newsroom/2002/1x20020121x114927.cfm
TODAY'S NEWS
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