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Bridgestone-Firestone Admits It Made ‘Bad Tires;’ But Says It’s Only Part of Overall Safety Problem


Source: : The Wall Street Journal, 09/13/00, Page A3
Situation
Firestone executive admits it made "bad tires" before Senate Commerce Committee hearing
Firestone's Exec VP takes "full responsibility" for problems that led to recall
Firestone previously blamed external factors: driving conditions, care, & maintenance
Unique design specs of 235/75/R15 Wilderness AT tire + variations in manufacturing process at Decatur plant to blame
Says tires "only part of the overall safety problem"
Statistics
POLL REVEALS:
Extremely Likely:
Somewhat Likely:
Not Very Likely/Not at All Likely:
Significant Points
Firestone narrows focus of its investigation; accepts responsibility, but not all blame
Examining potential design & manufacturing problems; processes & specifications
Shareholders are worried
NHTSA re-directs $1.8M to expedite probe investigation
Says
Firestone takes "full responsibility" for problems that led to the tire recall. But the tires are "only part of the overall safety problem." -- Says Firestone's John Lampe, referring to rollover characteristics of Ford's Explorer
Both Ford & Firestone have been blaming each other ... "What you & I have here is a situation where Ford says we ought to recall the Firestone tires & Firestone says we ought to recall the Ford cars or Explorers.
It's like tying 2-cats by the tails & throwing them over the clothesline & letting them claw at each other." -- Says Sen. Ernest Hollings (D., S.C.)
Background
University of California, Berkeley professor consults for Firestone
Decatur plant age & lack of adequate air conditioning partially to blame for manufacturing quality problems due to damaged materials
Equipment, belts, & vulcanization process to be examined; consultant to advise
Too little heat leads to tread separation; too much leads to elasticity problems