AutoUSA Fast Stat:
Americans Spend Less Time, Do More Online
US internet users spent less time online in January 2010 than December 2009, but did more with the time they spent, according to data from The Nielsen Company.
The total number of active US internet users rose 3.8% between December 2009 and January 2010, from 195.7 million to 203.1 million. Those users increased their sessions per person 7.8%, from 51 to 55, and also visited 8.4% more domains, 90 compared to 83. The number of web pages visited per person rose 0.3%, from 2,614 to 2,621.
However, US internet users were doing more in less time. Monthly PC time per person dropped 8.2%, from 64 hours, nine minutes and 12 seconds to 58 hours, 52 minutes and five seconds. Average duration of a web page dropped 0.2%, but was still measured at 56 seconds after rounding.
Facebook Time Surges among Parent Companies
Looking at January 2010 internet activity for top parent companies/divisions, more unique US internet users visited pages and domains owned by Google, 162.5 million, than owned by any other parent or division. Google's monthly audience grew 4.4%, but the average amount of time spent per person, two hours, five minutes and 19 seconds, decreased 11.7% on a monthly basis.
Microsoft was the second-most visited parent company/domain, with 143.9 million unique visitors, a 5.9% increase from December 2009. Microsoft's average time spent per person also decreased 4.1%, to one hour, 57 minutes and 58 seconds.
Yahoo had the third-highest number of unique visitors, 138.8 million, 6.6% higher than in December 2009. Like Google and Microsoft, Yahoo saw its average time spent per person decrease. The average Yahoo visitor spent two hours, 28 minutes and 33 seconds during January 2010, a significant 15.8% monthly drop.
Facebook had the fourth-highest number of unique visitors, 116.3 million, a 5.8% monthly increase. Where Facebook dominated its rival parent companies was its strong growth in average amount of time spent per person, which increased 9.7% to seven hours, one minute and 41 seconds. No other parent company or division even broke the three-hour mark. All the parent companies and divisions ranked five through 10 by monthly unique visitors lost average time spent on a monthly basis, with number eight Amazon seeing its average time drop 28.4% to a little more than 25 minutes.
More info at: http://www.marketingcharts.com/interactive/americans-spend-less-time-do-more-online-12037/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink
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