AutoUSA Fast Stat:
Search Engine Optimization (SEO) Versus Pay Per Click (PPC)
So what about SEO versus PPC? Research reveals that visitors from PPC ads outperformed those from organic listings in every category except average number of page views per visit. The average sales dollar value per visitor arriving from a PPC ad was $1.91, or 41 percent higher than that of a visitor from an organic listing. In fact, paid traffic converted at a 20 percent higher rate and experienced an average order value 18 percent above that of traffic from organic listings. What you may want to take away from this research is the importance of tracking and analyzing site metrics when formulating marketing strategies and establishing budgets. Doing so will yield a clear understanding of which visitors are most effective to meeting your goals and result in an opportunity to maximize the value of each customer.
Website Magazine Readers Speak Out: PPC or SEO?
In a recent survey readers were asked "If you were forced to choose between SEO or PPC, which would it be?" A total of 248 Web professionals responded and the results may surprise you. We also received several valuable comments. Mike Garland of SensibleMarketing.net said, "The real question is what is the right strategy overall for the client? If immediate revenue is critical, and site traffic is low, PPC may be the way to go. In addition, the lessons learned from PPC will assist in SEO development. Obviously the longer term value of SEO, with rated linking strategies will build value into the site."
Here is how the readers responded.
Information source is www.websitemagazine.com
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