Bobby Gaudreau, Sales Director for Automotive Services Group, IMN Loyalty Driver
More and more dealerships are realizing the dangers of sending email campaigns on their own. There are frequent horror stories of large and small dealer groups getting blacklisted. Too many GMs and Internet Managers spend hours putting together an email campaign, then hit send, but have no idea who received what -- or if anyone received it at all! This is where companies like IMN Loyalty Driver come in -- helping dealers to connect and communicate with their customers while delivering relevant, timely content -- which, in turn creates loyalty and an engaged audience.
bgaudreau@imninc.com
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