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Educating the Public About HybridsEV-owner panel discusses benefits with those who can influence potential green car buyers.
Automotive Industry News for 11/24/2009
Domestic Automakers Changing Direction in Leasing Business
Leasing took a direct hit last year as credit plummeted, but the domestic automakers are pleased to say it's back! Not the way it was in 2006 to 2008, but a modest increase in vehicle leasing signals its return to the marketplace.
Chrysler Increases Incentives to Attract Holiday Shoppers
Chrysler Group LLC is ramping up its year-end sales push with zero percent financing or up to $3,600 cash back, plus other incentive packages on select models -- all in effect until January 4, 2010 in a major marketing push to end 2009 on a good note.
Toyota Image at Risk With Safety Probe
For decades, Toyota represented the epitome of quality and safety in the auto industry. In the last year, the screws have come undone. Toyota is trying to bolster its image amid mystifying safety issues and financial losses that just won't go away that easily.
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Industry People
JD Rucker
Chief Marketing Officer
TK Carsites
TK Carsites has chosen James "JD" Rucker as Chief Marketing Officer. In his new position, JD will merge dealer client marketing with TK Carsites' own marketing efforts under a new "results-based" marketing initiative, focusing on the marketing efforts of their dealers first and utilizing their successes to power TK's marketing campaigns. As a veteran on the TK Carsites team, JD has been invaluable in advancing the search engine and social media aspects of the organization. JD is recognized as the foremost authority on automotive SEO and is a world renowned social media expert.
More People in the Industry
Chief Marketing Officer
TK Carsites
TK Carsites has chosen James "JD" Rucker as Chief Marketing Officer. In his new position, JD will merge dealer client marketing with TK Carsites' own marketing efforts under a new "results-based" marketing initiative, focusing on the marketing efforts of their dealers first and utilizing their successes to power TK's marketing campaigns. As a veteran on the TK Carsites team, JD has been invaluable in advancing the search engine and social media aspects of the organization. JD is recognized as the foremost authority on automotive SEO and is a world renowned social media expert.
Follow The Leaders
Follow the Leader Interview
Click for More LeadersBobby Gaudreau, Sales Director for Automotive Services Group, IMN Loyalty Driver
More and more dealerships are realizing the dangers of sending email campaigns on their own. There are frequent horror stories of large and small dealer groups getting blacklisted. Too many GMs and Internet Managers spend hours putting together an email campaign, then hit send, but have no idea who received what -- or if anyone received it at all! This is where companies like IMN Loyalty Driver come in -- helping dealers to connect and communicate with their customers while delivering relevant, timely content -- which, in turn creates loyalty and an engaged audience.
bgaudreau@imninc.com
Weekly Industry News Poll
More Hot News
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Featured Press Release
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Significant Statistics
Best-in Class Manufacturers Sustainable Production
Source: Environmental Leader, Nov. 12, 2009
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Market Research
Wholesale prices for 1-5 year old light trucks have been very strong, especially in comparison to used car values.
Studies & Reports
U.S. prices peaked in early October and then weakened for first time in 2009; Prices showed some stability in Week 4; Model year prices new feature in Market Index; Aged vehicle sustained high level pricing through 2009.
Test Drives & Rides
The 2010 BMW 5 Series Gran Turismo is a precursor to a redesigned 5 Series lineup, both in style and engineering. The design features a more upright version of the signature BMW twin-kidney grille and shapelier flanks thanks to a more pronounced character line running the length of the car from the headlights to the taillights and an indentation along the bottom of the doors, just above the rocker panels.
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Industry White Papers
"Online Service Menus"
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How-To by the Experts
"Swift, Direct Debt Intervention Helps Collectors Build Bridges with Troubled Borrowers"
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