Todd Smith, President, ActivEngage
The challenge of converting more anonymous website visitors into qualified leads -- in all dealership departments. Most automotive consumers today do plenty of research online before walking into the dealership; that means the level of service available on the website should be raised to the same level as the physical showroom.
The facts surrounding the current recall of over 2 million Toyota models for unintended acceleration continues to change day to day and quality concerns are quickly spilling over to other models. As more models and quality problems surface consumers are more likely to incorporate this information on the Toyota brand as a whole thereby reducing consumer confidence in the brand. Clearly, the repercussions of this recall are going to result in a disruption in remarketing used models as well as price performance.
For the first time, the Acura TSX is now available with a V6 engine. The availability of a V6 for the 2010 Acura TSX represents a step almost as big as the styling changes introduced with the 2009 model year. More than just an engine change, the Acura TSX V-6 has a character all its own, distinct from the four-cylinder version.