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Website as Retail Messaging CenterWith today's marketing initiatives measurable, your website must become the key 'messaging center.'
Automotive Industry News for 9/6/2010
Incentives Higher than Usual for August, Edmunds Says
August sales took a dive despite higher than normal incentives offered to shoppers reluctant to buy. An average of $2,681 in incentives represents a 9.2 percent increase over August, 2009 when "clunker sale" was ending, but a 3 percent decline over July 2010.
2011 Buick Regal Wins NADAguides 'Car of the Month'
The all-new 2011 Buick Regal is given the September "Car of the Month" award by NADAguides.com for its innovative technology, increased power and fuel mileage as website traffic puts Regal ahead of comparative models from Audi, BMW and Lexus.
BMW Surpasses Lexus in Sales for 3rd Straight Month
Interesting phenomena: Luxury brands fared fairly well for most automakers in August as BMW 1 series gained 53%. while Lexus declined by 15%. Ford saw 9.4% increase in luxo Lincoln models over August 2009 and GM's Cadillac brand rose by 83%.
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Industry People
Christopher Perry
Vice President of Marketing
Chevrolet
Christopher J. Perry has been named Vice President of Marketing at Chevrolet. He joins the brand from Hyundai Motor America, where he was Vice President of Marketing. Perry joined Hyundai in 2000 as the head of brand planning. While at Hyundai, he progressed through a variety of brand, marketing and advertising positions.
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Vice President of Marketing
Chevrolet
Christopher J. Perry has been named Vice President of Marketing at Chevrolet. He joins the brand from Hyundai Motor America, where he was Vice President of Marketing. Perry joined Hyundai in 2000 as the head of brand planning. While at Hyundai, he progressed through a variety of brand, marketing and advertising positions.
Follow The Leaders
Follow the Leader Interview
Click for More LeadersChip Perry, President and CEO, AutoTrader.com
Industry leader Chip Perry describes how AutoTrader.com continues to work to provide dealers, manufacturers and private sellers with the tools, products and advertising solutions that allow them to best merchandise vehicles to in-market new, used and/or Certified Pre-Owned car shoppers.
Weekly Industry News Poll
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Compli 6.5 Provides Complete Employment Lifecycle Management – from Pre-Hire through Termination - SeamlesslySignificant Statistics
B2B and B2C Social Media Marketing Trends
Source: Automotive Digest, Aug. 2010
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Market Research
Fuel cell light vehicles expected to be commercially launched in 2014 in most regions of world. The US will be the largest market for FCVs in 2020, followed by China and Germany.
Studies & Reports
Expect that what was experienced in August will continue in September; August saw general decline in wholesale prices in most segments; Steeper decline in European and Asian luxury market especially at top-end of those markets.
Using a Robust Accessories Selling SystemHow-To by the Experts
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Communication is Key in Successful Vendor Management ProgramsTest Drives & Rides
An all-new 2011 Volkswagen Jetta goes on sale fall 2010. The next generation Jetta will be larger than the outgoing model, and its design places more emphasis on the North American market. Longer by 3.5 inches, this Jetta is very close in size to the previous-generation Passat.