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Automotive Industry News for 9/6/2010


Incentives Higher than Usual for August, Edmunds Says
August sales took a dive despite higher than normal incentives offered to shoppers reluctant to buy. An average of $2,681 in incentives represents a 9.2 percent increase over August, 2009 when "clunker sale" was ending, but a 3 percent decline over July 2010.

2011 Buick Regal Wins NADAguides 'Car of the Month'
The all-new 2011 Buick Regal is given the September "Car of the Month" award by NADAguides.com for its innovative technology, increased power and fuel mileage as website traffic puts Regal ahead of comparative models from Audi, BMW and Lexus.

BMW Surpasses Lexus in Sales for 3rd Straight Month
Interesting phenomena: Luxury brands fared fairly well for most automakers in August as BMW 1 series gained 53%. while Lexus declined by 15%. Ford saw 9.4% increase in luxo Lincoln models over August 2009 and GM's Cadillac brand rose by 83%.

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Industry People

Christopher Perry
Vice President of Marketing
Chevrolet


Christopher J. Perry has been named Vice President of Marketing at Chevrolet. He joins the brand from Hyundai Motor America, where he was Vice President of Marketing. Perry joined Hyundai in 2000 as the head of brand planning. While at Hyundai, he progressed through a variety of brand, marketing and advertising positions.
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Follow The Leaders

Follow the Leader Interview

Chip Perry, President and CEO, AutoTrader.com

Industry leader Chip Perry describes how AutoTrader.com continues to work to provide dealers, manufacturers and private sellers with the tools, products and advertising solutions that allow them to best merchandise vehicles to in-market new, used and/or Certified Pre-Owned car shoppers.

Contact via: Mark Scott

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Weekly Industry News Poll


Summer is over. What changes do you MOST want to make in the next 4 months?





Significant Statistics

B2B and B2C Social Media Marketing Trends

Source: Automotive Digest, Aug. 2010

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Market Research


Fuel cell light vehicles expected to be commercially launched in 2014 in most regions of world. The US will be the largest market for FCVs in 2020, followed by China and Germany.
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Studies & Reports


Expect that what was experienced in August will continue in September; August saw general decline in wholesale prices in most segments; Steeper decline in European and Asian luxury market especially at top-end of those markets.
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Test Drives & Rides


An all-new 2011 Volkswagen Jetta goes on sale fall 2010. The next generation Jetta will be larger than the outgoing model, and its design places more emphasis on the North American market. Longer by 3.5 inches, this Jetta is very close in size to the previous-generation Passat.
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