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Automotive Digital Marketing Keeps EvolvingMost dealers now see over 50% of sales come from digital marketing, and smart dealers are adjusting their budgets and strategies accordingly.

Automotive Industry News for 3/18/2010


Honda Recalling 2007 and 2008 Odysseys and Elements for Braking System Problems
Honda will voluntarily recall 344,000 Odysseys and 68,000 Elements 2007 and 2008 models in order to fix a "soft" brake pedal due to small amount of air building up in the hydraulic brake line. Dealers can offer temporary fix by "bleeding" air bubbles out of system.

Wholesale Prices Pass $10K Mark for First Time Since July, According to Kontos
ADESA Chief Economist Tom Kontos says average wholesale price rose over $10,000 mark, highest level since last July, an 8.3 percent year-over-year gain and 3 percent, gain over January 2010. Demand for passenger vans led the upswing.

Price Tag for Resolving Problems Should be Higher than Toyota Predicted
Global recalls involving some 8.5 million vehicles, including repairs and requirements to regain the company's confidence in the eyes of the public, could cost Toyota about $5.5 billion -- and that's just an estimate.

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Industry People

Derrick Kuzak
Group Vice President
Ford Motor Company


Ford's Group Vice President, Global Product Development, Derrick Kuzak, was officially selected as a recipient of the 2010 National Academy of Engineering (NAE) award, the highest honor and most prestigious award in the engineering community. Kuzak has overall responsibility for all aspects of the company's product development globally. In this role, he leads a team responsible for efficient development and delivery of Ford's product portfolio around the world.
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Follow The Leaders

Follow the Leader Interview

Bob Ward, CEO, Fleet Advisors

Fleet Advisors has kept building upon their success by treating their clients' 'fleet' dollars as if they were their own - delivering service without conflicts of interest, providing checks and balances, and enabling clients to leverage their fleet with several fleet providers.

bob.ward@fleetadvisors.com

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Weekly Industry News Poll


Are you using video to sell cars on your dealership's website?




Significant Statistics

How Long Will You Drive Your Current Vehicle?

Source: AutoMD, Feb. 10, 2010

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Market Research


Fuel cell light vehicles expected to be commercially launched in 2014 in most regions of world. The US will be the largest market for FCVs in 2020, followed by China and Germany.
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Studies & Reports


Vehicle shipments were flat between January and February 2010, but were up dramatically since February 2009; Increase in shipments from February 2009 to February 2010 was 72.7%; Costs are down 5.2% since February 2009.
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Test Drives & Rides


The forthcoming Nissan Leaf hatchback will move the electric car much closer to the real world. Slightly larger than the familiar Nissan Versa subcompact, the zero-emissions Leaf is a peppy car with room for five, good cargo space, and its 100-mile range surpasses the daily needs of all but the furthest traveling commuters.
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